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Tag Archives: Deliberate Shopper

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Adapting to the Deliberate Shopper

Active Retailing, eCommerce, New Formats, New MetricsDeliberate Shopper

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    The Biggest Risk To Digital Transformation? Underestimating The Human Factor via @forbes https://t.co/jDdBZpymgt

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Categories

  • Active Retailing
  • Category Management
  • eCommerce
  • New Formats
  • New Metrics
  • Uncategorized

Recent Posts

  • What Triggers the Shoppers to Vote (for the items they buy)
  • Adapting to the Deliberate Shopper
  • The Next Logical Step for Category Management
  • The Necessary Re-invention of Center-Store
  • New Competition Necessitates New Rules and New Metrics

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Amazon Buying Signal Deliberate Shopper New Formats One Click Purchase Trigger Shopper Centric Shopper Convenience Speed Time Trip Time

Contact the Authors

Dr. Herb Sorensen is an awarding winning, preeminent authority on  global shopping behavior and the author of the ”Inside  the Mind of the Shopper” book  series. Herb is also president and founder of Shopper Scientist, LLC.  Herb is an Adjunct Senior Research Fellow, Ehrenberg-Bass Institute, University of South Australia and Scientific Advisor, TNS Global Retail & Shopper Practice.

Mark Heckman is a retail industry veteran with broad experience based in a mix of retail marketing, loyalty marketing, store operations, brand partnerships, category management practices and consumer research.

Mark is a past member and chairman of the Food Marketing Institute’s Consumer Research Committee.

Click on Herb or Mark’s picture to send them a quick email message!

 

 

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