Decades of Shopper Research in Hundreds of High Volume Food, Drug and Mass Stores…..Guide the Principles of Accelerated Merchandising
Enhanced Shopper Navigation and Product Placement
Enables Shoppers to Buy More in Less Time with Less Social Contact
Resulting in Larger Transactions and Safer Shopping Trips
How We Do It …
A Systematic Platform for Continuous Real Time Evaluation of In-store Performance …Containing Three Core Elements
Atlas Shopper Snapshot™ Atlas Purchase Accelerator™ Atlas AI™
Where the Shoppers Are and Where are They Going?
- Cost Effective, Progressive Snapshot of Shoppers as They Move Through the Store, Gained Through Observation , Patented Processes
- Unintrusive Process with Combination of Personal and Automated Observation
- Reporting Includes Traffic Flow, Shopper Density and Display Exposure Analysis and Action Plan
What Are They Buying and How Can We Get Them to Buy More, Faster?
- From the Snapshot Reporting, Opportunities for Product Placement and Fixture Adjustments are Offered
- Data Drives the Process to Place Key Items and Purchase-Triggering Communications for Shoppers in Accordance With How They Currently Shop
- Purchase Triggers Include Camera Counters™ Serving to Measure Impact
How Can We Stay Proactive — Continously Connecting the Shopper to the Products They Want?
- Once Benchmarks are Established, Atlas AI™ Provides Continuous Shopper Tracking and Product Placement Results from a Web-based Software Tool
- Enables Product Placement “What If” Projections, Complete With Projected Monetary Outcomes
- Great for Store Layout and Secondary Product Placement