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The Necessary Re-invention of Center-Store

Category Management, New Formats, New Metrics

The Biggest Risk To Digital Transformation? Underestimating The Human Factor via @forbes https://t.co/jDdBZpymgt

2 years ago
Target to Add More Than 100 Disney Shops to Stores https://t.co/Tyg5CehFIE

2 years ago
Target reported increased revenue as more people returned to stores and online spending moderated compared with las… https://t.co/EfPdfAAMho

2 years ago

Dr. Herb Sorensen is an awarding winning, preeminent authority on global shopping behavior and the author of the ”Inside the Mind of the Shopper” book series. Herb is also president and founder of Shopper Scientist, LLC. Herb is an Adjunct Senior Research Fellow, Ehrenberg-Bass Institute, University of South Australia and Scientific Advisor, TNS Global Retail & Shopper Practice.

Mark Heckman is a retail industry veteran with broad experience based in a mix of retail marketing, loyalty marketing, store operations, brand partnerships, category management practices and consumer research.

Mark is a past member and chairman of the Food Marketing Institute’s Consumer Research Committee.

Click on Herb or Mark’s picture to send them a quick email message!

The Necessary Re-invention of Center-Store

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