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Author Archives: Mark Heckman

Home / Archived Article(s) by Author: Mark Heckman

What Triggers the Shoppers to Vote (for the items they buy)

Active Retailing, Uncategorized
  • Image

Adapting to the Deliberate Shopper

Active Retailing, eCommerce, New Formats, New MetricsDeliberate Shopper

The Next Logical Step for Category Management

Uncategorized

The Necessary Re-invention of Center-Store

Category Management, New Formats, New Metrics

New Competition Necessitates New Rules and New Metrics

Active Retailing, eCommerce, New MetricsAmazon, Shopper Centric, Speed, Time

A Place for Everything and Everything in its Place

Active Retailing, Category Management, New Metrics, Uncategorized

Saving the Traditional Supermarket from Fireworks!

Active Retailing, New Formats, New Metrics

Selling Like Amazon in a Bricks and Mortar Store

Active Retailing, Category Management, eCommerce, New Formats, New MetricsAmazon, New Formats, One Click, Shopper Convenience, Speed

Seeing Shopping Again for the Very First Time

Active Retailing, Category Management, eCommerce, New FormatsTrip Time

Whisper, Don’t Shout (or mumble)

Active Retailing, eCommerce, New FormatsBuying Signal, Purchase Trigger

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Categories

  • Active Retailing
  • Category Management
  • eCommerce
  • New Formats
  • New Metrics
  • Uncategorized

Recent Posts

  • What Triggers the Shoppers to Vote (for the items they buy)
  • Adapting to the Deliberate Shopper
  • The Next Logical Step for Category Management
  • The Necessary Re-invention of Center-Store
  • New Competition Necessitates New Rules and New Metrics

Tags

Amazon Buying Signal Deliberate Shopper New Formats One Click Purchase Trigger Shopper Centric Shopper Convenience Speed Time Trip Time

Contact the Authors

Dr. Herb Sorensen is an awarding winning, preeminent authority on  global shopping behavior and the author of the ”Inside  the Mind of the Shopper” book  series. Herb is also president and founder of Shopper Scientist, LLC.  Herb is an Adjunct Senior Research Fellow, Ehrenberg-Bass Institute, University of South Australia and Scientific Advisor, TNS Global Retail & Shopper Practice.

Mark Heckman is a retail industry veteran with broad experience based in a mix of retail marketing, loyalty marketing, store operations, brand partnerships, category management practices and consumer research.

Mark is a past member and chairman of the Food Marketing Institute’s Consumer Research Committee.

Click on Herb or Mark’s picture to send them a quick email message!

 

 

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